Shojo Manga: Historical Introduction and Cuteness as a Concept [Home] [Lectures]
Shojo Manga and Cuteness
Prewar Shojo Precedents
Early Postwar Developments
1960s: Fresh Directions
Publishing Today
Genres
Characteristics
Kawaii as a Concept
Sanrio: Hello Kitty Empire
Kitty World
Kawaii as Kowai
Horikiri Naoto: "I wonder if we men shouldn't now think of ourselves as 'shôjo,' given our compulsory and excessive consumerism that in recent years afflicts us like sleepwalking The 'shôjo,' that new human species born of modern commodification, has today commodified everything and everyone."