Winter 2012
Last updated: 1/26/12
Kai Pommerenke, Ph.D.
kpommere@ucsc.edu and (831) 459-3916
Thursday 12:00-1:45pm and by appointment, 429 E2
TTh 2:00-3:45pm, J. Baskin Eng. 152
M 3:30pm, Tu 6:00 & 7:30pm in Phys. Sciences 136; W 9:30am in Earth & Marine B214
http://people.ucsc.edu/~kpommere/econ139
New information about sections and readings was posted on Piazza.
Syllabus (updated)
Use sections and the Piazza website to ask questions and discuss course topics with your peers.
Please read all assigned readings before class. This will help your understanding, facilitate discussions, and will be tested by unannounced quizzes.
|
Week |
Topic |
Readings |
Tools & Tech |
Readings (grey:
optional) |
Assignments |
|
1/10 |
Introduction |
KL 1, 2 |
The internet |
KL 3, OWSC 2-5 |
Form team; create team slide Blog: Look for topic |
|
1/19 |
Lean startup |
The Lean Startup |
HTML, CSS |
OWSC 12-18, 20, 22, 24, 27-32, 35-36 |
Define value proposition Build landing page Blog: Decide on topic, create blog, outline topic |
|
1/24 |
Legal and ethics |
KL 8 |
Webserver, hosting, cloud, domain names |
KL 4 Hosting,
VPS |
Get domain name Host your page |
|
1/31 |
Econ of e-commerce |
NS 9, 12 Information rules |
JavaScript |
OWSC
39-40 |
Build funnel pages, upload |
|
2/7 |
Business models |
KL 2, 9-12 |
Server-side scripting |
Blog: document initial findings & open questions |
|
|
2/14 |
Databases |
DBMS; Databases Demystified |
|||
|
2/21 |
Metrics & analysis |
Use metrics, Best metrics, AARRR, Web Analytics 2.0 |
Google Analytics |
Define key metrics Add Google Analytics to your site |
|
|
2/28 |
Marketing |
KL 6, 7 |
AdWords |
Test different ads Blog: update, answer questions |
|
|
3/6 |
Experiments |
Website Optimizer |
Test different pages with different value propositions |
||
|
Security & payments |
KL 5 OWASP guide (skim) |
||||
|
3/13 |
Design |
OWSC 6-11 DMMT |
Wireframes User testing |
Test new design, show conversion rate evolution Blog: Final edits |
