Course Information                                                    

Instructor: Dr. Mary Flannery

Office:  423 Engineering 2

Phone:  459-5241

Teaching Assistants:  Katie Albee, Mallory Solomon, Liliane Blumburg

Text:  Kotler and Armstrong, Principles of Marketing, 11th edition, Prentice Hall

News

Here are the peer evaluation and simulation evaluation. You can email them to me by Saturday.  They can only help you, not submitting them won't hurt your grade.

Here are the review questions for the second midterm to be held on Monday, June 11 from 4-7pm.  The exam will most likely only take two hours.  The format will be similar to the first midterm with multiple choice, short answer taken from the list of review questions and a case application which will involve analyzing an article using a marketing plan outline as a guide. 

Here is the Nokia article we discussed in class with my notes.

Here are the Wal-Mart articles I mentioned in class:

Here are some documents to help you understand how the midterm was graded; sample answers for the 5 short answers, point allocation guideline; example of a 100 point test.

The pricing articles that we discuss in class are:

Here are two examples of excellent marketing plans.  Athena, Prometheus

Here is a case study about Saturn to provide more background to our classroom discussion.

An example of an excellent submission for the first assignment is here.

Sections

You should attend section in the Social Science I computer lab as described in the syllabus.  The section times are Tuesday 2-3pm, Wednesday 9:30-10:30am and 2-3pm.  If you know the students you would like in your group, you should all attend the same section.

Description

This course examines the evolution of markets and marketing; market structure; marketing cost and efficiency; public and private regulation; the development of marketing programs including decisions involving products, price, and promotion and distribution.

Documents

Syllabus

Marketplace simulation access information

Meeting Times and Location

Class: Monday, Wednesday, Friday, 12:30-1:40pm 

Office Hours:

Powerpoints

Chapter 1, Chapter 2, Chapter 3, Chapter 4, Chapter 5, Chapter 6, Chapter 7, Chapter 8, Chapter 9

Chapter 10, Chapter 11, Chapter 12, Chapter 13, Chapter 14, Chapter 15, Chapter 16

Economists' View of Advertising

Last updated: April 02, 2007